Another way to get authority links is to ‘Help a Reporter Out.’ That’s HARO for short. This service exists to help reporters and journalists find contacts for their stories. If you are writing about a topic they care about, you could get a free link.

What’s great about this service is that it can put you in touch with big-name journalists, authors and reporters. You never know who may contact you next!

To get started, sign up for a HARO account as a ‘source.’ In the world of journalism, a source is anyone who provides information.

Once you have signed up, you will start getting emails from HARO about new opportunities. These will summarize what different reporters are looking for.

When you see something that seems relevant, get in touch with the journalist through the platform (don’t try to contact them directly, as that could get you banned).

This could lead to a conversation or perhaps an interview. Who knows, you may find your thoughts being featured on big news platforms like BuzzFeed, Huffington Post or Business Insider. A link from one of those outlets could really level up your success.

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