Post at the Right Time

A lot of success in life comes down to timing, and this is true when you publish your reviews, too. A little planning can help you much better results with minimal effort.

Social media can bring a lot of visitors to your reviews, but you need to manage your timing if you want to get optimal results. After all, publishing your content when most of your audience is asleep may not be a good idea. By the time people wake up, your post will be sliding from view—replaced in their feed by fresh new content published by others.

If you are publishing reviews in English, you want your social media posts to hit when a high number of English speakers are awake. Seeing as the United States has the highest percentage of English speakers, it’s best to time your posts for the American audience.

So when should you post exactly? If you are posting on Facebook, you may be surprised to learn that weekdays are better than weekends. This is because a lot of people use social media when they should be working! Statistics show us that office hours are usually best, with evenings being quieter than you might expect.

On Instagram, Wednesdays and Fridays have high engagement, but many people use the app in the evenings, too.

Twitter users are also online during the working day, but Sunday also seems to be a good day. So even though the patterns are similar across all social media platforms, there are some noticeable differences.

From this, we can see that a great way to boost your response would be to post during office hours, US time. Tuesday, Wednesday and Thursday are usually great days, but Mondays and Fridays are quite good, too.

Armed with this data, you post at optimal times and get more reviews without doing any extra work. Most social networks allow you to schedule posts in advance, so you don’t have to work unsocial hours to do this. Just schedule up your posts and let them run.