Make the Most of Snail Mail

You can achieve great success with online marketing, of course. And we certainly recommend that you make the most of all the opportunities the Internet presents. But it’s a big mistake to overlook the possibilities in the offline world.

After all, people were marketing products and services in the real world long before the Internet turned the world upside down. But the advent of the worldwide web caused a big shift towards online marketing.

The funny thing is that this has presented new opportunities for conventional marketing. Many people are so busy promoting online that they pay little attention to traditional promotional ideas. The upside of this is that there is less competition offline, so it’s easier to get results.

The good, old-fashioned postal service is a great example. Not so many years ago, most people got a big pile of letters in their physical mailbox every day. But nowadays, most communication is done by email or using messaging apps. The result is that we all receive much less ‘snail mail.’

When we do get letters, they stand out and demand attention. Instead of being buried amongst all the daily correspondence, they get noticed. And that means an opportunity for you! Here are a few ways you can take advantage of this ‘snail mail’ phenomenon.

Return Addresses

This method is free and easy to implement. When sending a letter, simply write your Write App Reviews link above your name in the ‘return address’ section. It only takes a moment and doesn’t cost a cent—you are leveraging mail you are already sending.

Special Occasion Cards

You probably send a lot of Christmas cards every year (or perhaps Hanukkah or other special celebration cards). No doubt you also send cards to friends and family to congratulate them on birthdays and anniversaries.

These are all opportunities to get the word out. You can add your Write App Reviews link inside the cards, or on the envelope—or even both! Remember that these people already know you, so they are likely to be interested in what you are doing. There is a great chance they will check out the link and read your reviews.

You can apply the same principle to vacation postcards or any other kind of mail you send. If you mail it, add a link and get traditional snail mail working in your favor.

Print and Prosper

Network and Win

Speak to Succeed