People have been using business cards to promote their ventures ever since the printing press was invented 600 years ago. And although the world has changed a lot in that time, they are still an excellent marketing tool.

You can get business cards printed very inexpensively using a service such as Vistaprint. Just choose from the wide selection of templates, or upload your own design.

Once you’ve found a template you like, edit the text with your own information. Of course, remember to include your Write App Reviews link, too. Check everything carefully for typos and other errors—you don’t want to print 1000 cards with the wrong link!

You should receive your pack of business cards within a few days, and then you are ready to start making connections. Whenever you meet people, be sure to give them a business card. You will look professional, and many people will want to check out what you do. This can bring some extra visits to your reviews...and probably some extra commissions, too.

While any business card is better than none, you can do yourself a favor by making your cards as professional as possible. Here are some tips to help you.

Find the right template

Your business card says a lot about you, so choose a design that reflects your identity.  

If in doubt, talk to a designer. Swap services with a friend who works in print graphics to ensure your business card design aligns with your desired look. 

Choose a matching typeface

The font you choose should represent your brand. So select an elegant script if you're a laid-back writer or a typewriter-inspired font if you want a classic look. It should be easy to read, too. Your text should be at least 8 pts in size, but more important information (like your name) can be printed in a larger size, a different typeface, or in bold.

Settle on size and shape

The size and orientation of your business card affects text size and the amount of information you can include...and also makes a statement about you. Are you a conventional, no-frills reviewer or a bold non-conformist?

Most business cards are rectangular, about the size of a credit card, and laid out horizontally. People are familiar with this format, so it's a safe choice...but if you want to stand out, consider using a square shape, rounded corners, or vertical orientation.

Organize your information

Your business card should give customers everything they need to contact you and find your reviews online. Aside from your name and job title, add your telephone number, web link, email address, and social media handles. Make sure you include all of this information on your business card so customers can easily contact you the way they feel most comfortable.

Do double duty

Make your business card work twice as hard for you and your small business. Use the reverse side for appointment reminders or as a blank canvas to showcase something about your reviews.  

Another way to make your business card memorable is by turning it into a magnet. People will stick them on their refrigerators for easy, top-of-mind access to your contact information.

The options for repurposing your business card are endless...and can ensure your card gets further, lasts longer, and makes a stronger impression.

Leave some white space

Don't clutter your card with too much text. If there are too many elements on the card, they'll all compete for the reader's attention, and nothing will stand out. Design-wise, a little white space is easier on the eyes...and it can help draw attention to the most important details.

Add something special

Special finishes can go a long way in making a lasting impression on potential customers, partners, and clients. One easy way to make your card noticeable is to add an unusual design element or special print treatment. Foil accents add a touch of sophisticated shine, while embossed gloss creates a raised, glossy coating, giving your cards a hard-to-forget 3D feel.

Paper stock is another way to add something special to your business card. Extra-thick paper adds an instantly luxurious touch, while recycled paper lends an organic feel.  

Proofread with Care

Before you place your order, ask a colleague or friend to double-check your business cards for spelling errors. If you want to be extra sure your card is perfectly proofed, enlist the help of a copyediting professional. Since there is such a small amount of text on a business card, it should be a relatively quick, low-cost task.

Business cards have been used to generate billions of dollars of business over the years. Now it’s your turn to put them to good use. 

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