We’ve already talked briefly about keywords earlier in the training. Now we will examine the topic more closely, as it’s the heart of search engine optimization.

Everything in SEO begins with keyword research. That’s because people search on Google and other search engines by typing in (or speaking) the words or phrases they want information on. So understanding which keywords people search for—and the number of searches for each term—is essential to your success with SEO.

To get the best results, you need to dig deep and find as many relevant keywords as possible. By including all of these in your review, you increase your chances of ranking for every one of them. So if you identify ten relevant keywords, you could get ten times the visitors a single keyword would bring you. 

Let’s imagine you are writing a review of the Netflix series ‘Squid Game.’ Your first step is to undertake keyword research to understand which phrases to include in your review.

You can use Ubersuggest as we have before, but this time we’ll try another keyword research tool, WordStream. To get started, type the book title into WordStream. You can leave ‘Choose an industry’ set at ‘All industries’ and leave the Location field blank.

Wordstream returns 317 keywords...that’s very promising. However, it’s more than we need. Realistically you won’t want to include all of those in your review. It’s better to pick around ten terms with a high search volume. It's also good to have some variety in the phrases.

For example, ‘squid game,’ ‘squidgame,’ and ‘the squid game’ are almost identical in the eyes of search engines. This means that including all three keywords won’t help you very much (although it won’t hurt you either. You would be better off with terms that include other words, such as:

‘Squid game netflix’

‘Squid game episodes’

67 squid game

You can ask WordStream to email you all the keywords, so you can sift through and find the best ones.

Now you have a good starter list of keywords. But don’t stop there...it’s time to get creative and find more keywords that could help you.

We know that Squid Game runs on Netflix, and this video platform has many millions of users. It stands to reason that many Netflix users will be searching for new shows to watch. This means they are likely to be searching for keywords such as ‘top show on netflix.’ Let’s try it in WordStream.

Boom! We’ve more relevant search phrases, and some of them have hundreds of thousands of searches per month. We definitely want to include these in our reviews.

So as before, you now need to pick 5-10 keywords that are slightly different, but where each has a good search volume. You might choose phrases like:

‘Best netflix series’

‘Best shows on netflix’

‘Top 10 netflix series’

‘Best netflix original movies’

‘Best things to watch on netflix’

Now your keyword list is in good shape, but here’s one more tip. It’s a good idea to include longer phrases. That is, keywords that contain four or more words (even more is better). This is because longer phases give the search engines more context as to what your review is about, so it’s easier to rank high for these terms. 

In our Squid Game example, scrolling through the keyword lists gives us several strong contenders, such as: 

‘Best korean drama on netflix’

‘Most watched netflix series’

‘Best shows to watch on netflix’

Add a few of these to your list. These are the low-hanging fruit that may bring you the best results initially.

Keyword research is not difficult, and it can be fun. It’s a critical element of SEO, as it’s the foundation of all your search engine optimization work. So it’s worth taking the time and effort to get this right. 

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