If you need information on a topic or need an answer to a question, what do you do? You most likely head over to a search engine like Google or Bing to find what you need. That’s what we all do—whether we are using our phones, tablets, or laptop computers.

When you find a promising listing in the search results, you click through to the website to find out more. That means the website gets a visitor for free. Many visitors get huge numbers of visitors this way and make a lot of money as a result.

Because this source of website traffic is potentially so profitable, website owners work hard to get as many search engine visitors as possible. The art of doing this is called Search Engine Optimization, or SEO for short.

You can also use SEO to get lots of free visitors to your reviews. Search engines like Google, Bing, and Yahoo love reviews because they are so helpful to people. Let’s say you write a review of the game Call of Duty. How many visitors could the search engines bring you for this review?

To find out, we can head over to Ubersuggest, a free SEO research tool, and type in ‘call of duty review.’ The results show us that many people are searching for reviews that may help them.

Just by looking at the top five matches, we can see the potential. Each month, around 1000 people in the United States search for ‘call of duty cold war review.’ As the US represents only 5% of the world’s population, the global number of searches is probably around 20,000.

When you add all the variations that people may search for, the total number of searches easily exceeds 100,000. Now imagine that your review is number one in the search engines for these searches. PR Newswire tells us that the first result in the search engine results gets 31.7% of the clicks.

If your review was number one for this phrase, you could get more than 30,000 clicks to your reviews each month. That’s over 1000 a day!

Of course, these numbers are for just one review. What if you had 10 or 100, all doing well in the search engines. Can you imagine how many visitors you would get...and how much money you would make?

This is why SEO is so important to success. Get this right, and you can get an unstoppable stream of visitors to your reviews, all for free. What’s not to like?

An ongoing stream of visitors to your reviews? Can SEO get any better than this? 

Actually, it can. Because the visitors you get from search engines are not only free, they are the best visitors you can get. These are not random people who stumbled across your review by accident. These are people who are actively seeking reviews on a particular subject. 

That means they are most likely in the mood to buy. They have what SEO experts call ‘buyer intent. So after reading your review, there’s a high chance they will click on an ad and end up purchasing. 

So when you do it right, SEO can deliver lots of high-quality visitors to your reviews—precisely the kind of people you want to attract. And you don’t have to pay a single cent to get them. Now you can see why SEO is such an important topic and why it deserves your time and attention. So let’s drill deeper and see how you can leverage the search engines to flood your reviews with visitors.

In a nutshell, search engine optimization is the practice of presenting your content in a way that helps it rank high in the search engines for specific search phrases. When someone types a relevant phrase into Google (or another search engine), you want your reviews to appear in the results...and the higher, the better.

It’s much better to be on page one of the results than on page two, even better if you are at the top of the first page. 

So how do you make this happen? 

While there are lots of nuances to search engine optimization, there are three main topics to focus on

Keyword research: find out exactly what people search for, so you know which phrases you must include in your reviews

On-page SEO: optimize your content so that the right phrases appear in the right places

Off-page SEO: take other actions to help your reviews rank high in the search engines

Now let’s dive deeper into these topics and find out how you can use them to your advantage. 

Copyright 2021 - WriteAppReviews - All Rights Reserved