When you have a review published and ready to promote, social media will probably be your first port of call. That’s because this is the quickest and easiest way to expand your audience. 

You probably already use many different social media platforms in your everyday life. You may choose Facebook to stay in touch with your friends, Instagram to follow your favorite brands, and YouTube just for fun.

Now you can turn all that social media experience to your advantage. You have a wealth of knowledge about using various platforms, which can really help you get eyeballs on your reviews.

Social media is fantastic for marketing because it gives you a massive global reach. Almost everybody with a computer, tablet, or smartphone uses social media. That means you have the potential to reach close to 4.6 billion people. 

The platforms you are most likely to use are:

- Facebook

- Instagram

- Twitter

- Pinterest 

- LinkedIn

You are not limited to these networks, though. You can also leverage newer platforms such as Snapchat and Tik-Tok. They are worth keeping an eye on because some are growing tremendously. Tik-Tok alone has around a billion active users, and other new networks are catching up fast.

Social media is great for promoting reviews because it’s part of our everyday lives. People use these networks every day and are used to clicking on links to find out more. This gives you a perfect opportunity to spread the word out and get more visitors to all your reviews. 

Now we’ll dig deeper and see how you can leverage social media and turn its incredible power to your advantage. 

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