As a reviewer, you typically earn commissions from many different companies. But what if you could build a relationship with one great brand…and get paid just for reviewing their products?

That’s precisely what brand ambassadors do. It’s a great way to earn regular money on a retainer basis, so you know your bills will be paid for months ahead. You can do this work anywhere and enjoy a flexible, home-based income. 

A brand ambassador is a professional who increases brand awareness by publicly representing the company and its products or services. Brand ambassadors act as spokespeople, persuading people to buy a company’s product or service.  

Brand ambassadors can perform a wide variety of tasks, ranging from implementing marketing campaigns to posting about a product on social media or attending a trade fair as a representative of the company

Online brand ambassadors typically work through social media and online to raise awareness about a company. Typical tasks include:

Posting about a product on your social media platforms

Posting on online message boards or chat groups

Writing reviews on customer review sites

Reviewing a product or service on your blog

Inviting friends to events via social media sites

There are no particular qualifications needed to do this role. You can become a successful brand ambassador simply by following these steps.

1. Discover Compatible Brands

Start by researching the companies you are considering. Companies look for influencers who closely match their values, personality, and brand. 

For example, a travel agency may be looking for an outgoing ambassador who enjoys traveling, has extensive travel experience, and has photography skills. Look through a company’s social media posts and research their current influencers to get a sense of what they are looking for.

Look for brands that represent your interests or relate to the content you already produce. If you already publicly support a company or brand, it may make it easier to become an official ambassador for them. 

Being an engaged follower can also improve your chances when you are applying to a company. Make a list of companies you are interested in, and narrow it down to the top three or four.

2. Build Interest

Garnering likes and comments on your social media posts—which encourages engagement and helps you develop a good reputation in your community—is a great way to advertise yourself to companies as a potential brand ambassador. On social media, this means gaining a following by writing engaging posts and posting interesting photos. 

Having likes and comments from a large number of followers on social media will make you more attractive to potential brands.

To increase your following, consider also commenting on well-known pages or blogs. Responding to messages and comments you receive on your own profile is another good practice.

3. Create an Online Personality

Many brand ambassadors have a clear and distinct personality that they demonstrate online. Create social media content that reflects a cohesive tone, look and set of interests. 

This could involve styling your wardrobe in a certain way or taking photos that reflect a unified look or a specific interest, such as a passion for travel or a particular music genre. Companies will be looking for brand ambassadors who reflect a certain vibe to represent them.

4. Involve Your Audience 

Invite your followers to share their own experiences, ask questions or post comments, and respond to as many as you can. An interactive, personal touch will draw in more followers and make your existing followers more likely to engage with your social media profiles positively.

Engagement makes all the difference when promoting a brand. You want people to be interested and excited about what’s on offer. 

5. Build a Following

Build the largest following you possibly can. Increase your number of subscribers and followers on social media. Even if you are an in-person brand representative, you can advertise that you will be attending certain events, invite friends, and build an online following to complement your in-person activities. 

Make connections with others to increase your following. The more followers you have who engage with the brand, the more money you will make as a brand ambassador.

6. Contact Relevant Brands

Once you have identified the kind of brands you would like to endorse, start reaching out to companies you are interested in promoting. Contacting brands will help you learn whether they are hiring and what kind of representation they may be looking for. 

For example, you could send a message to one of the company’s social media accounts asking about the possibility of representing them. If they are interested, they may message you back with details.

7. Keep Looking 

While some companies use an informal process to recruit brand ambassadors online, others might do so through a traditional job posting and official online application. Visit the company’s website and check its career page to see if it has a brand ambassador position, or check online job boards for possible postings.

If you love interacting with a community, building a following, and presenting your brand loyalty, being a brand ambassador could be an excellent path. Start by working in your free time, after work or on weekends. Then, if you build up enough of a following, you may be able to be a brand ambassador full-time.

So as you can see, there are many ways to leverage your reviewing skills and make more money online. Check out these options and see which one works best for you. You may find that you can double—or even triple—your income this way.   

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