In this lesson, we’re going to look at ways of making your reviews the best in their class. But before we get into that, let’s discuss an important question.

Why should you bother writing great reviews? After all, it takes extra effort to write a review that will get attention. So why go to all that trouble? Why not knock out reviews as fast as you can, without worrying too much about quality?

The reality is there are many good reasons for taking the time to write a quality review. If you want to make as much money as possible, you’ll soon discover that good reviews are key. Here are three important reasons why...

Greater Engagement

Encouraging a visitor to read one of your reviews is good. But inspiring them to then read another—and then another—is so much better. 

This is because your success depends on generating as many ‘reads’ as possible. The more time people spend reading your reviews, the more likely they are to click on your ads. And that, of course, is how you make money.   

So the last thing you want is for visitors to read a few sentences of your review, then lose interest and leave. It’s much more profitable to persuade them to:

In other words, you need to maximize engagement. You want people to be so absorbed by your reviews that they go from one to the next. That way, you rack up a lot more page views...which means you are on course to make more money.

Increased Sharing

It’s great to have readers who love to read more and more of your reviews. But it’s even better if they like them so much, they share them, too.

Nowadays, it’s easy for readers to share content they love. With a couple of clicks, they can share your reviews on social media platforms such as:

They can also share your reviews in groups, forums and other online communities. When they do, this has a powerful ripple effect. Others will see the share and click through to find out more. They, in turn, will read your reviews. If they like them, they may share them, too.

Can you see how powerful this is? More shares means more readers...and more readers means more shares. This can bring you an endless stream of new readers. Your page views will increase, and you will make more money. 

But for this ‘circle of success’ to continue, you must keep publishing great reviews. Nobody wants to share mediocre content. 

Better Search Rankings

What if there was a way you can bring a never-ending stream of visitors to your website, all for free? That would be fantastic, of course.

Believe it or not, you can do exactly that. Search engines like Google and Bing exist to help people find useful, relevant content. If you have great content, they will happily list your reviews in their search results. 

This can be a fantastic way to bring you lots of free visitors. You can then turn these visitors into profit. But once again, this only works if you have quality reviews. No search engine is going to give good rankings to average reviews. Only the best are good enough!

As you can see, it’s well worth taking the time and trouble to write quality reviews. They will soon translate into more page views, more shares and more profit. 

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